Mercedes Findlay

“There is a sublime comfort that comes with 40.”

When Mercedes Findlay was laid off from her television job in her late thirties, it was the catalyst for a major midlife shift that helped her find unknown depths of strength, skills, support, and maybe most importantly, her voice.
Amy Gidden

“I wanted my work to align with the things I care about in the world.”

When Amy Giddon was in her early-50s she took a huge leap to become an entrepreneur. Moved by her deep concerns about the tribalism and us versus them-ism and othering that's going on in the world today, Amy created an app that fosters empathy and connection. It was an unexpected shift but one that was made possible because of the life stage in which she found herself in her early 50s.
Deb Knobelman

“I’m planting the seeds for what I want my life to look like after the age of 46.”

Deb Knobelman, a 46 year old who finds herself in the midst of her biggest career shift yet — one that required a big mindset reset for her to pursue — and in a place where her kids are requiring slightly less of her focused energy and attention. She talks about what it took to follow her love of writing even when she told herself it wasn't something a "math and science person" could do and more.
Shari Walczak

“Imposter syndrome doesn’t really hold me back anymore.”

Shari Walczak veteran of the advertising industry, entrepreneur, and mom of two boys. In this profile, she shares her thoughts about aging in an industry that puts youth on a pedestal, imposter syndrome, and the framework she uses to make big decisions in her life.
Debra Christmas

“I’m a happy woman and that is a choice every single day.”

Debra Christmas is a ball of energy in her early 60s who is determined to live another 40 years. She talks about what it was like 20 years ago juggling the end of her marriage, and taking care of her kids with her demanding career and travel schedule. Debra also shares what growing up in a Montreal's black community taught her about the importance of contribution.
Robin Whalen

“I decided years ago to just be myself.”

Robin Whalen talks about what's it's like to be a woman and over 40 in advertising, the defining experience of losing her first husband to Leukemia when their kids were small, and the positive impact aging has had on her confidence.
Jill Mayer

“I think many of us are following a map that is outdated.”

Jill Mayer realized that even though she had everything she had ever wanted, something was missing in her life. Now 50, she has made a significant career change and recognizes how it important it is to her happiness to be with people and be in places that make her feel most alive.
Jill Grindle

“I try to do the right things for my aging parents.”

Jill Grindle is a 56-year-old living in Massachusetts balancing life as an entrepreneur with taking care of her aging parents, and with her goal of lifelong professional and personal growth.
Jennifer Ziliotto Durand

“It’s been a real time of growth.”

In her late forties, Jennifer Ziliotto Durand has experienced many shifts in the last few years from moving her family from Toronto to Montreal to closing the doors of her business and opening up an online retail experience, to becoming a mom of teens and losing her own mother.
Meri Frischman

“My goal is to inspire women to age with positivity.”

When Meri Frischman was in her 60s a health issue had her change tracks and begin an Instagram community that inspires women through fashion and lifestyle.
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